Selum Privacy Policy

Effective Date: August 24, 2025

Last Updated:August 24, 2025

About this Privacy Policy

1.This Selum Privacy Policy ("this Policy") is provided by Orient Future Leading Pte. Ltd. ( "we", "us", or "Selum") and applies to all products and services of Selum, including the Selum website, iOS application, Android application, and all other client terminals.

2.We place great importance on the protection of Yours' personal information and recommend that Yours carefully read and understand the entire content of this Policy. Should there be any inconsistency or conflict between the terms of this Policy and the privacy protection and authorization clauses stipulated in any service agreement adopted by Selum, the relevant terms of this Policy shall prevail. Please note that this Policy does not apply to services provided to you by other third parties. Services provided to you by third parties are subject to the privacy policies they provide to you.

3.This Privacy Policy will help you understand the following:

1. Collection and Use of Your Information

2. Regarding the Use of Cookies and Similar Technologies

3. Protection and Security Measures for Your Information

4. Sharing, Transfer, and Public Disclosure of Your Information

5. Legal Basis for Data Processing

6. Your Rights to Access and Manage Your Information

7. Special Provisions on the Privacy of Minors

8. Applicability and Updates to the Privacy Policy

9. Jurisdiction and Governing Law

10. Contact Us

4.Selum deeply understands the importance of your personal information and will make every effort to protect its security and reliability. We are committed to maintaining your trust in us and adhere to the following principles: protecting your personal information; the principle of consistency of power and responsibility, the principle of purpose limitation, the principle of choice and consent, the principle of data minimization, the principle of security assurance, the principle of subject participation, and the principle of openness and transparency. At the same time, Selum promises that we will adopt corresponding security protection measures to protect your personal information in accordance with laws, regulations, and mature industry security standards.

4.By agreeing to this Privacy Policy, you indicate that you have understood and consented to the processing of your relevant personal information in applicable scenarios to realize the functionality and provision of our services. However, this does not mean that we will process all personal information mentioned in this Privacy Policy as soon as you start using our products/services. We will always adhere to the principle of "minimum necessity" and will only process your relevant personal information when you use specific functions, for the purpose of providing services to you. Please read and understand this Policy carefully before using our products (or services).

1. Collection and Use of Your Information

We will collect and use your personal information in accordance with the principles of lawfulness, fairness, and necessity as stipulated below. If we are unable to obtain and use the necessary Your personal information, we may not be able to provide the corresponding services. We ask for your understanding should this occur.

1.1. Personal Information You Actively Provide or Permit Us to Collect

● Information You Provide:Creating an account, subscribing to paid services, or setting up authentication means you provide details (contact address, phone, email, Yourname) linked to your account.

● Device Insights:We receive data from the devices you use, including IP addresses, device/browser identifiers, and hardware/software details. Selumuses this for troubleshooting, detecting abuse, and solving issues.

● Contacts Access:Authorizing Selumto access your contacts allows us to store them on our servers, making actions like messaging or inviting contacts easier.

● Payment Details:Paying for services requires providing your billing address and chosen payment method information (bank account, credit/debit card, or other payment details).

● Fraud Detection Data:Relevant information, including device trust scores, is collected to help identify and prevent fraudulent activity.

● Usage Patterns:Your interactions with the Services (e.g., viewing, editing, sharing, or organizing files/folders) generate usage data like logs, history, crash reports, and diagnostics. Selumuses this to operate, improve, market, and secure the Services.

● Location Services:Depending on your device permissions, location data may be collected to enhance your experience.

● Government Identification:In specific jurisdictions and circumstances (e.g., activating devices, setting up wireless accounts, managing credit/reservations, or legal compliance), Selummay request a government-issued ID.

● Voluntary Details:You may choose to provide Selumwith other information at your discretion.

1.2. Sources of Personal Information

Selumprimarily processes personal information obtained through:

● Account Registration & Service Subscriptions: Data provided during Your sign-up or activation of premium services.

● Voluntary Engagements: Your-initiated feedback shared via surveys, message boards, or email communications.

● Automated Service Interactions: Operational data (e.g., browsing patterns, system interactions) captured via cookie technologies during service usage.

● Your Referrals: Contact details or identifiers shared by existing Yours when inviting others to Selumservices.

● Third-Party Integrations: Data synchronized from external platforms (e.g., Google, Facebook) upon explicit Your authorization.

● Security Verification: Information validated by trusted partners to authenticate account credentials and mitigate fraudulent activities.

1.3. How We Use the Collected Personal Information

1.1.1. We use the collected personal information to fulfill your service requests, such as Your account login verification.

1.1.2. We may conduct comprehensive analysis and research on the collected information to optimize our services based on the analysis results.

1.1.3. We use the collected information for network and software security detection and prevention.

1.1.4. We use the collected personal information to troubleshoot software errors.

1.1.5. Other uses of personal information as separately stipulated in this Policy.

1.2. In accordance with relevant laws and regulations, under the following circumstances, we may collect and use your personal information without obtaining your consent:

1.2.1. When required by law, regulations, or mandatory administrative/judicial orders.

1.2.2. In an emergency, when it is necessary to protect your or others' vital interests, but it is difficult to obtain your consent.

1.2.3. When your personal information is information you have disclosed to the public yourself.

1.2.4. When it is necessary for the signing and performance of a service contract between us and you.

1.2.5. When it is necessary to maintain the safe and stable operation of the products/services we provide, for example, to discover and handle service failures.

1.2.6. Other circumstances stipulated by laws and regulations.

2. Regarding the Use of Cookies and Similar Technologies

1.1. Cookies are small files containing information about a Your's visit to a website, which are stored on or sent from your computer, mobile terminal, or other devices when you log in to and use websites or other network content. The content is usually encrypted. Similar technologies to Cookies are other technologies that can be used for purposes similar to Cookies, such as Web Beacons, Proxies, embedded scripts, etc..

1.2. Cookies and similar technologies are primarily used to optimize your experience with our products and/or services, including simplifying repetitive steps (like registration and login), facilitating your review of usage history, protecting your information and account security, and improving our products and services. We will not use Cookies for any purposes other than those described in this Privacy Policy.

1.3. When you use our products and/or services, we will send Cookies to your device. Additionally, when you interact with services we provide to our partners, we allow them to send Cookies to us.

1.4. You can manage or delete Cookies yourself. If you refuse our use of Cookies and similar technologies, you can change your browser settings to restrict Your use or delete those already stored on your device. By taking such actions, ​we will be unable to track your personal information in whole or in part.​

1.5. You understand and acknowledge that some of our products and/or services can only be realized through the use of Cookies or similar technologies. If you refuse to use or delete them, you may not be able to use our relevant products and/or services normally or may not be able to obtain the best service experience.

2. Protection and Security Measures for Your Information

1.6.  Storage Period

Your personal information is securely stored by us in India.Unless otherwise stipulated by laws and regulations, we will stop collecting your personal information after you terminate the use of our services and will delete or anonymize your personal information within a reasonable period.

1.7. Personal Information Protection

1.7.1. We have established and implemented industry-standard security safeguards to protect Your personal information, strictly setting access permissions based on the principles of necessity and minimum authorization.

1.7.2. We will take all reasonable and feasible measures to ensure that no irrelevant personal information is collected. We will only retain your information for the period necessary to achieve the purposes described in this Policy, unless an extension is required or permitted by law. The criteria we use to determine this period include:

1.Completing the transaction purpose related to you, maintaining corresponding transaction and business records, and responding to your possible inquiries or complaints;

2.Completing other business functions for which you have consented;

3.Ensuring the safety and quality of the services we provide to you;

4.Whether you agree to a longer retention period;

5.Whether other special retention provisions exist.

1.3. After your personal information exceeds the retention period, we will delete or anonymize it in accordance with applicable laws.

1.8. The internet environment is not 100% secure, but we will do our best to ensure the security of any information you send to us. If our physical, technical, or administrative safeguards are breached, leading to unauthorized access, public disclosure, alteration, or destruction of information that damages your legitimate rights, we will bear the corresponding legal responsibilities.

1.9. In the event of a personal information security incident, we will activate our emergency response plan, prevent the incident from escalating, and notify you of the incident's basic situation, potential impact, measures taken, suggestions for risk prevention and compensation or relief measures. We will promptly inform you via email, letter, phone, or push notification. If it is difficult to inform each individual, we will issue a public announcement. We will also report the incident's handling to regulatory authorities as required.

1.10. Please safeguard your account information (Yourname, password). If you discover it has been leaked, please contact us promptly.

4. Sharing, Transfer, and Public Disclosure of Your Information

1.11. Sharing of Information

Selum is obligated to maintain the confidentiality of your information and will only provide it to external parties in accordance with this Policy. When we share your information, we will urge affiliates, partners, or other trusted third-party suppliers, service providers, and agents to comply with this Policy and require them to take corresponding confidentiality and security measures to process the aforementioned information. We will share Your information externally in the following situations:

1.11.1. After obtaining your explicit consent, we will share your personal information with other parties.

1.11.2. We may share your personal information as required by laws, regulations, or mandatory government requests.

1.11.3. We may share your personal information with our affiliates, but only necessary information for the purposes stated in this Policy. If our affiliates wish to change the processing purpose, they will seek your consent again.

1.11.4. Some of our services are provided by partners, and we may share certain personal information with them only for lawful, necessary, and specific purposes stated in this Policy. Our partners do not have the right to use the shared personal information for any other purpose.

1.12. List of Third-Party Partners

The scope of SDK provided by third parties may explained in the following:

We shall not display individualized advertising to you based on sensitive personal information​ (including but not limited to health and medical data, school and classroom records, children's information, etc.). You will be informed within our platform​ of the manner in which advertising utilizes your information. Advertisements will comply with the platform's age rating, be clearly marked as such, and can be skipped or closed.

If you provide us with feedback, we will keep the personal information within it confidential and use the feedback to improve our products and services.

We may obtain your personal information from other sources (mail, phone, fax) and may combine it with information collected through our network to improve our offerings.

We only allow our employees and other third parties who have a need to know to access personal information and require Your to fulfill corresponding confidentiality obligations.

1.3. Public Disclosure of Information

We will only publicly disclose collected personal information in the following circumstances:

1.12.1. With your explicit prior consent.

1.12.2. When required by law, regulations, or mandatory administrative or judicial orders, we may disclose your personal information based on the type and method of disclosure requested. We will require corresponding legal documents for such requests.

1.13. Transfer of Information

As our business develops, we and our affiliates may undergo mergers, acquisitions, or asset transfers, and your personal information may be transferred as part of such transactions. We will notify you before the transfer.

1.14. Exceptions

Without your permission, we will not disclose (including sharing, transferring, or publicly disclosing) your personal information to any third party, except in the following situations:

1.14.1. We have obtained your or your guardian's authorization or consent.

1.14.2. Judicial or administrative authorities require disclosure based on legal procedures.

1.14.3. When we initiate a lawsuit or arbitration to protect our own legitimate rights.

1.14.4. In accordance with our service policy and license agreements with you.

1.14.5. To the extent permitted by law, to protect ourselves and the public interest from harm.

1.14.6. When it conforms to agreements between you and other third parties.

We do not assume legal responsibility for information leakage caused by your own sharing behavior.

1.15. Requirements for Providing Information to External Parties

Before sharing, transferring, disclosing, or entrusting the processing of your Your information to a third party, Selum will comply with the following requirements:

1.15.1. Conduct a personal information security impact assessment beforehand and take effective measures to protect your personal information based on the assessment results.

1.15.2. Inform you of the purpose of providing the information and the recipient's type, unless the data is de-identified.

1.15.3. Inform you of the type of information, the purpose, and the recipient's identity and data security capabilities.

1.15.4. Accurately record and save the details of the personal information provision, including the date, scope, purpose, and basic details of the data recipient.

1.15.5. Help you understand how the data recipient handles your personal information, as well as your rights, such as access, correction, deletion, and account deletion.

1.15.6. Require the third party to process and protect your personal information in accordance with this Policy, our instructions, or other relevant requirements.

5. Your Rights to Access and Manage Information

In accordance with applicable laws, you have the right to object to or request the restriction of the processing of your personal data, and to request access to, correction of, deletion of, and portability of your own data.

1.16. Where the use of your information is based on your consent, you have the right to withdraw that consent at any time. However, the withdrawal of consent shall not affect the lawfulness of data processing based on consent before its withdrawal. You may submit your request to us through email.

1.17. If you discover that your information has changed or is inaccurate, please notify us of such changes so that our records may be updated or corrected. If you believe that our processing of your personal data violates applicable laws, you may lodge a complaint with a supervisory authority.

1.18. The period for which we retain your personal data depends on the necessity for providing services or products to you, or as required or permitted by applicable laws, such as tax and accounting laws.

1.19. You may request to delete your account at your own discretion. Before you delete your account, we will verify information such as your personal identity, security status, and frequently used devices. The act of deleting your account is irreversible. Once you delete your account, we will no longer collect your personal information and will immediately delete all information related to your account, ensuring that this information will not be disclosed. Concurrently, you will no longer be able to access our product's services through the deleted account.

1.20. After you complete our registration and the reasonable and necessary identity verification, you may review, modify, and delete the personal information you have submitted to us. Generally, you may browse, modify, and delete the information you have submitted at any time. However, for security and identity recognition purposes (such as in account recovery services), you may not be able to modify certain initial registration information and verification information provided at the time of registration.

1.21. You may submit a data export request to us through email. Before exporting the data, we will verify information such as your personal identity and security status.

1.22. We always prioritize the protection of your personal information. At the same time, we value your interest in your personal information. You may inquire about, modify, and delete your personal information online through channels such as the mobile client.

1.23. You have the right to update or correct your personal information on your own, or to authorize us to update and correct the information. Before you update or correct your information, we will first verify your identity before the information can be corrected and updated.

1.24. If you have any opinions or suggestions regarding this Privacy Policy or its functions concerning the collection, use, storage, and protection of your personal information, you may provide feedback or file a complaint through our email channel. We will respond to you with feedback at the earliest opportunity upon receiving your opinions and suggestions.

1.25. You can prevent us from obtaining your personal information by deleting our app. After certain features are disabled, we will be unable to provide you with the corresponding services.

1.26. If we terminate our services or operations, we will notify you at least thirty (30) days in advance and will delete or anonymize your personal information after the termination of such services or operations.

1.27. We will be unable to respond to your request in the following circumstances:

1.27.1. Related to our fulfillment of obligations stipulated by laws and regulations;

1.27.2. Directly related to public safety, public health, or major public interests;

1.27.3. Directly related to criminal investigation, prosecution, trial, and the execution of judgments;

1.27.4. Where we have sufficient evidence to believe that you are acting with subjective malice or abusing your rights;

1.27.5. For the purpose of safeguarding your or other individuals' life, property, or other major legitimate rights and interests, but where it is difficult to obtain the individual's consent

1.27.6. Where responding to your request would cause serious harm to the legitimate rights and interests of you or other individuals or organizations;

1.27.7. Involving trade secrets.

When you publish information on this site, you shall strictly comply with the relevant regulations. If we discover that you have published information that is prohibited from being published or transmitted by laws and regulations, we have the right to immediately stop the transmission of such information, take disposition measures such as deletion, preserve relevant records, and report to the relevant authorities.

If other customers discover that the information you have published discloses personal identity, disseminates personal privacy, or otherwise infringes upon Your legitimate rights and interests, or if you publish commercial electronic information with our permission and other customers express that they are being disturbed, these customers have the right to request that we delete the information you have published or take other necessary measures to stop it. We will take these measures in accordance with the law.

3. Special Provisions on the Personal Information of Minors

We attach great importance to the protection of minors' personal information. If you are a minor under the age of 14, you should ensure that you have obtained the consent of a guardian before using our services. If you are a minor who is 14 years of age or older but under the age of 18, you should ensure that you have obtained your own or your guardian's consent before using our services. If you register for an account with us, we will deem that you have obtained the aforementioned consent. We will protect the personal information of minors in accordance with the relevant laws and regulations of Singapore and this Privacy Policy.

4. Applicability and Updates to the Privacy Policy

To provide you with better services and in line with the development of our business, this Privacy Policy will also be updated. However, we will not diminish your rights under the currently effective Privacy Policy without your explicit consent.

1.28. Notice of Revisions

We will post updated versions on our website and mobile application and will notify you of the relevant updates before they take effect through a website announcement or other appropriate means, so that you may stay informed of the latest Privacy Policy in a timely manner.

For Major Changes For major changes, we will also provide a more prominent notice (we will explain the specific changes to the Privacy Policy through methods including but not limited to email, text messages, private messages, or special alerts on Browse pages).

Major changes referred to in this Policy include but are not limited to:

1.28.1. Significant changes in our service model, such as the purposes for processing personal information, the types of personal information processed, the ways in which personal information is used, etc.;

1.28.2. Significant changes in our ownership structure, organizational structure, etc., such as changes in ownership resulting from business adjustments, bankruptcy, mergers and acquisitions, etc.;

1.28.3. Changes in the main recipients with whom personal information is shared, to whom it is transferred, or to whom it is publicly disclosed;

1.28.4. Significant changes in your rights regarding participation in the processing of personal information and the ways in which you can exercise them;

1.28.5. Changes in our responsible department for personal information security, its contact methods, and complaint channels;

1.28.6. When a personal information security impact assessment report indicates a high risk.

1.29. Acceptance of Revisions

If you continue to use Selum's services after the updates to this Policy become effective, it signifies that you have fully read, understood, and accepted the updated Policy and agree to be bound by it.

If you do not agree with our updated content, please contact us in a timely manner. If we are unable to obtain and use the necessary Your personal information, we may not be able to provide the corresponding services. We ask for your understanding should this situation arise.

5. CCPA-Compliant Handling of Personal Information​

Within the scope of the California Consumer Privacy Act ("CCPA"), Selumaffirms the following commitments regarding your personal information:

● Purpose-Limited Processing​

Selumshall retain, use, or disclose personal information ​solely​ for the purposes explicitly stated in this Privacy Policy or as permitted under CCPA exemptions, including activities qualifying as "service provider" engagements or "business purposes" as defined by CCPA § 1798.140.

● Prohibition on Data Monetization​

Under no circumstances will Selumsell, rent, trade, or otherwise monetize your personal information, as defined under CCPA § 1798.140(t)(1). This prohibition extends to all categories of personal information collected, irrespective of Your origin or service type.

9. Transborder Movement of Personal Information Beyond Your Legal Jurisdiction

SelumServices connect you to the global digital ecosystem. To enable this connectivity, your personal information may be transferred to, or accessed by, entities located in various jurisdictions worldwide. Selumadheres to applicable legal frameworks governing the cross-border transfer of personal data, ensuring that your information remains safeguarded in accordance with established data protection standards, regardless of its location.

SelumServices may integrate hyperlinks to external websites or third-party applications. To facilitate such functionality, your personal information may be subject to transborder data flows, involving access or transfer by entities operating under global operational frameworks.

Selum rigorously complies with applicable cross-border data transfer regulations​, implementing binding corporate rules and standardized contractual clauses to ensure continuous protection of your information, irrespective of its jurisdictional location.

6. Jurisdiction and Applicable Law

1.30. Applicable Law

The establishment, effectiveness, performance, interpretation, and dispute resolution of this Policy shall be governed by the laws of Singapore.

1.31. Jurisdiction

If any dispute or conflict arises between you and us, you should first attempt to resolve it through friendly negotiation. If the negotiation fails, you agree to submit such dispute or conflict to the court in Singapore, where this platform is located, for adjudication.

7. Contact Us

If you have any questions, opinions, or suggestions regarding this Policy, you may contact us through the following means:

Company Name: Orient Future Leading Pte. Ltd.

Contact Email: developer2025@orientfuture.com

We will arrange for a specialist to provide you with consultation or to coordinate the resolution of your complaints and feedback in a timely manner.